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Hidden NY x ASICS GEL-NYC dropping March 2024
The evolution of HIDDEN NY: ASICS collaboration on the GEL-NYC model
The journey of HIDDEN NY from a digital moodboard on Instagram to a fully-established brand exemplifies the transformative influence of social media on the contemporary fashion scene. Their recent collaboration with ASICS on the GEL-NYC model serves as a tangible expression of this progression. Initially sported by Colombian artist Feid, this collaboration has evolved from a singular design into a distinctive reinterpretation of a popular ASICS silhouette.

Design philosophy of HIDDEN GEL-NYC: simplicity and performance
The HIDDEN GEL-NYC embraces a design ethos grounded in simplicity and functionality. A white mesh foundation provides a clean canvas for the silver synthetic leather panels on the upper, drawing inspiration from the utilitarian aesthetics of performance running shoes, a nod to ASICS' heritage in athletic footwear.

Creative flair and unique touches
The infusion of HIDDEN NY's creative touch distinguishes this model. Vibrant green accents prominently adorn the profile vector logos and select midsole components, introducing a lively contrast to the overall monochromatic scheme. The ASICS logo undergoes a playful pixelated treatment, a nod to HIDDEN NY's origins in the digital realm.

GEL-cushioning system and aesthetic homage
The GEL-cushioning system, synonymous with ASICS' dedication to comfort and performance, features the same eye-catching green, blending seamlessly with the grayscale sole unit that pays homage to the early 2000s aesthetic.

Attention to detail: From "h" logo to unique shoe box design
Even in the minutest details, HIDDEN NY leaves its mark. The lowercase "h" logo graces the toe tip, underscoring the collaborative influence. The shoe box undergoes a distinctive transformation, showcasing co-branding and a grid pattern reminiscent of Photoshop's "empty" layers, reinforcing the digital roots of the brand.

Release date and anticipation
The collaborative masterpiece, the HIDDEN x ASICS GEL-NYC, is scheduled for release in March 2024. This partnership exemplifies how a brand's digital origins can seamlessly merge with traditional athletic aesthetics, creating a product that resonates with the evolution of both HIDDEN NY and ASICS in the fashion landscape.

Drop Info
1201B001-100
White/Green-Metallic Silver