The Jordan 1 Wings Collection will cost you $1000

Jordan Brand meets elevated luxury with the new Air Jordan 1 "Wings" Collection that will cost you $1000

Jordan Brand is set to redefine luxury in 2024 with the launch of its most premium Air Jordan 1 collection yet — the Air Jordan 1 “Wings.” Crafted entirely in Italy, these releases showcase Jordan Brand's commitment to unparalleled quality with price tags reaching $975 USD for the Air Jordan 1 High and $875 USD for the Air Jordan 1 Low.
 

Revealing the rumors about the Jordan 1 High and Low Wings Collection

Whispers of the "Wings" collection first surfaced in early 2023, sparking speculation about its pricing, initially estimated between $1,300 USD and $1,500 USD. Recent updates, however, suggest a slightly lower but still substantial retail cost. Sneak peeks shared by Matt "Corporate Got Em" Tomamichel unveil three distinctive styles: pristine all-white high and low-tops featuring raw edges to accentuate their premium leather construction, alongside a low-top iteration boasting a striking "French Blue" swoosh. Each pair is adorned with a unique ball-and-wings tongue tag, proudly emblazoned with a "Made in Italy" mark, paying homage to the collection's origins and perhaps a nod to the iconic Air Jordan 2's Italian heritage.

Multiple colorways set in motion for the Jordan 1 High and Low Wings Collection

While rumors hint at a total of six colorways (three High, three Low), specifics on the additional hues remain under wraps. The release of such a high-priced silhouette begs comparison to previous Jordan Brand endeavors. In 2014, the Air Jordan Shine, sporting premium leather and a distinctive Bottega Veneta-like weave, met with mixed reviews despite its $400 USD price tag. Conversely, the success of Don C's Just Don x Air Jordan 2 collaborations from 2015 to 2017, priced at $650 USD, highlights the potential for premium offerings in the market. As anticipation builds for the Air Jordan 1 "Wings," enthusiasts await its impact on the sneaker landscape and the response from discerning collectors.
 

Final thoughts and concerns for the Jordan 1 Wings Collection

Jordan Brand has been exploring the realm of luxury with its recent collection of Jordans, elevating the iconic silhouette with premium materials and higher retail prices. While this approach aims to offer a luxurious take on the classic design, questions arise about its long-term viability and sustainability. One concern is the potential discomfort associated with the high-quality leather used in these Jordan 1 Highs and Lows. Despite the premium price tag, comfort and wearability may not be guaranteed. Moreover, there's uncertainty about whether the target audience, despite having the financial means, would opt for these sneakers. While luxury collaborations like the Dior Jordan 1s garnered significant attention from consumers, it's uncertain if these higher-priced releases signal a sustainable future for Jordan Brand. Even the general release $180 Jordan 1s struggle to sell out, raising doubts about the market demand for luxury iterations. Additionally, Jordan Brand's track record with general releases often falls short in terms of quality control and materials, leaving one to question the brand's overall direction. In light of these considerations, the future of Jordan Brand's luxury releases remains uncertain, prompting reflection on whether the brand should continue down this path.